Grow your biz
with a clear message, mission, and brand that draws ideal clients to you.
Get Extraordinary Brand & Content Strategy
Why strategy matters for strong content creation.
Too many entrepreneurs start their business by creating a brand identity and/or content for marketing purposes before they’ve developed a solid brand strategy. The outcome is that the look and feel of their brand isn’t rooted in anything with substance, and their content marketing falls flat.
Brand strategy used to be something that only big businesses did, but in today’s world where anyone can start a business, long-term success will rely on a strong brand strategy that guides business and marketing decisions.
But you already knew this, right?
Brand Strategy
Brand strategy is a framework that answers key questions about your business to inform your brand identity and brand messaging.
It takes a holistic approach to understand why your business exists, what your business is doing, who it’s doing things for, and what makes you unique from the competition.
Brand strategy is at the core of everything your brand stands for and influences the interactions consumers and/or clients have with your business on and offline.
Brand Identity
Your brand identity is the visual representation of your brand.
This is why it’s important to start with brand strategy… if you start with the visual stuff, how will you know what your brand must represent?
An extraordinary brand identity is crafted using a brand strategy for guidance so that all of your brand elements align.
Content Strategy
Using your brand strategy to create brand messaging helps you craft a stronger content strategy. Brand messaging is crafted to connect, engage, and convert your ideal clients through different stages of the customer journey.
With years of experience creating content strategies for businesses of all kinds, I’ve created tools and templates to simplify the creation and implementation.
Content Marketing
Compelling content is created based on a content strategy that is rooted in a strong brand strategy.
Many entrepreneurs start here and ignore the first three steps. This is why they feel like they’re on a hamster wheel when it comes to creating their content.
Creating content can feel easier when you work forward from a brand strategy.
Testimonials
Akai Wellness
Brand & Content Strategy
My brand is so pretty, and I never would have put something like that together on my own. I love all the templates, and Keep it Sassy nailed the design!
My content marketing plans are so helpful. Posting on social media is not my thing, and I was always struggling with knowing what to post. But now I have templates to copy and paste, I can recycle the content plans, and my Content Marketing Grid gives me so many more ideas!
Monica Le Baron
Brand & Content Strategy
Keep it Sassy took branding to a whole new level. I’m so impressed with the sassy magic and commitment. My expectations were exceeded in so many ways, especially in the step-by-step process to get things rolling.
Hi, I’am Jessica.
Founder of Keep it Sassy
Over the years, my career has included roles such as social media manager, lead copywriter, and digital marketing manager.
Something that all of these roles had in common was that they required me to design a content strategy that worked toward business goals. Sometimes that meant I had to help the company develop business goals too, but that’s a story for another day!
I’ve discovered the best way to create compelling content for any company is not only to develop a content strategy but to use a brand strategy to inform that content.
All of those years spent working backwards led me to start my own company where I help entrepreneurs work forward from a brand and content strategy so that they can create compelling content to grow their business.
SAS·SY
/ˈsasē/
Adjective - Informal