How to Succeed in Business for 2021 - put your whole a$$ into an End-of-Year Assessment

Would it be weird if we quoted ourselves?

Before we even really got started in our business, we knew the importance of having goals and reviewing our progress on those goals.

So, today we want to share our end-of-year assessment process with you so that you can figure out what’s working in your business, and what might need a little tweaking.

End-of-Year Assessment Questions

1. Review How You Felt Over The Past Year

   1. What went exceptionally well?

   2. What was just meh?

   3. What needs serious improvement?

   4. What did not work in the slightest?

   5. What did I love doing most?

   6. What made me super excited and happy?

   7. What sucked the life out of me?

   8. What do I never ever ever want to do again?

   9. What do I want more of next year?

   10. How do I want to feel this time next year?

   
   

2. Review Your Business and Marketing Results

   1. Review your business plan to see what goals you hit or missed.

      • Review milestones, deadlines, and deliverables specifically to see how well you stuck to your plans and where adjustments were needed.

   2. Review your marketing plan to see what gave you the best results.

      • Review your social media analytics specifically to see results.

   
   

3. Take Action Now Based On Review

1. What can you simplify?

• Review your business plan: Can you streamline any processes?

• Review your marketing plan.

• Review your messaging: Do you need to declutter your website?

• Review your brand look.

• Review your offer(s).
  
  
  

Did you skip over the questions?

We know it might seem boring or tedious to go through these questions. And maybe you’ve already set your business goals for 2021 so you’re thinking, “I don’t need to do this, I know where my business is going for 2021.” 

If you skip over the review part each year, you’re setting yourself up for struggle or even failure. So do that hard thing now, take a good look at what happened for your business last year and use that information to inform your goals for 2021.

At Keep it Sassy this is the biggest lesson we learned from doing our review:

Keep dreaming BIG, but take smaller steps.

We were both incredibly proud of all that we accomplished in 2020, especially with the whole global pandemic situation that required a lot of physical and mental adjustments. But, if we could sum up all of 2020, it would be that we tried to tackle too much. 

We achieved a lot of things in 2020 and successfully grew our business. But near the end, we still got burnt out even though we were doing work that we love.

We learned a lot from our End-of-Year Assessment this year. And then we took it a step further to turn our reflections into actionable plans.

Do you already have a review process?

Let us know if our End-of-Year Assessment questions are helpful for you. We know that you’ve got an amazing message to share with the world, and we wish you the best in life and business for 2021.

Always keep it sassy,

Jessica and Norma