Let’s create your extraordinary brand & content strategy!
1:1 Package Options
1:1 Package options for Brand & Content Strategy:
Brand & Content Strategy
$2,500 CAD + tax
A 1:1 package where I do most of the work to build your brand strategy, brand identity, content strategy, and content marketing plan.
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This package starts with:
Free 60-Minute Discovery Call where you and I can chat about your business and how we can work together on your brand and content strategy.
After Booking Fee is paid, I will send you two workbooks that you go through, and from there I’m able to pull out the information I need to begin the strategy and copywriting process.
The Design Period typically takes 8 weeks to complete.
Kick-off Call where we’ll discuss your answers to the workbooks and anything else I need to know about your business before getting started.
Weekly Unlimited Feedback for up to 60 minutes on our scheduled call to go over the deliverables that I put together for you that week.
We’ll start with Brand Strategy and Identity, which includes:
Copywriting for key pieces of your brand strategy (i.e. brand vision, brand mission, brand promise, brand personality and tone of voice, tagline, brand benefits, and more!)
Ideal Client Avatar synopsis
Colour Palette and Font selection
Brand Accents Kit if your brand needs it.
15 Free Stock Photos that match your brand and are free for you to use however you would like.
Custom Logo created by a logo designer using your brand strategy as guidance.
Social Media Templates that can be used as-is or edited easily in the free program Canva.
3 Instagram post templates
3 Instagram story templates
Extraordinary Brand Book that will be the home for key pieces of your brand strategy and brand identity (i.e. key messaging, logo, and colour palette).
We’ll move into Content Strategy and Content Marketing Plans, which include:
Content Marketing Grid that is unique to you and helps you understand what to post online to grow your business.
New Brand Launch Plan that explains the steps you can take for sharing your new brand with the world!
Includes Instagram bio update ideas to help you share what you do in limited character space.
7 Launch Content Ideas for you to use with your new brand launch plan. It takes the guesswork out of what to say, so all you need to do is show up.
31 Caption Prompts Template for your social media content based on your brand strategy, content strategy, and ideal client avatar. This can be used over and over again to simplify content creation each month.
Content Creation Framework that will help you craft fresh and irresistible posts that resonate with your ideal client.
Engagement Strategy for planning how you will find and connect with ideal clients.
Content-only Strategy
$1,250 CAD + tax
A 1:1 package where I do most of the work to build your brand strategy, content strategy, and content marketing plan.
Please note that brand identity (aka design of any kind) is not included in this package.
This package starts with:
Free 60-Minute Discovery Call where you and I can chat about your business and how we can work together on your brand and content strategy.
After Booking Fee is paid, I will send you two workbooks that you go through, and from there I’m able to pull out the information I need to begin the strategy and copywriting process.
The Design Period typically takes 4 weeks to complete.
Kick-off Call where we’ll discuss your answers to the workbooks and anything else I need to know about your business before getting started.
Weekly Unlimited Feedback for up to 60 minutes on our scheduled call to go over the deliverables that I put together for you that week.
We’ll start with Brand Strategy, which includes:
Copywriting for key pieces of your brand strategy (i.e. brand vision, brand mission, brand promise, brand personality and tone of voice, tagline, brand benefits, and more!)
Ideal Client Avatar synopsis
We’ll move into Content Strategy and Content Marketing Plans, which include:
Content Marketing Grid that is unique to you and helps you understand what to post online to grow your business.
New Brand Launch Plan that explains the steps you can take for sharing your new brand with the world!
Includes Instagram bio update ideas to help you share what you do in limited character space.
7 Launch Content Ideas for you to use with your new brand launch plan. It takes the guesswork out of what to say, so all you need to do is show up.
31 Caption Prompts Template for your social media content based on your brand strategy, content strategy, and ideal client avatar. This can be used over and over again to simplify content creation each month.
Content Creation Framework that will help you craft fresh and irresistible posts that resonate with your ideal client.
Engagement Strategy for planning how you will find and connect with ideal clients.